Credit Unions - Distinctly Positioned Focusing on a clearly defined membership, versus a widely disparate customer base. Going out of your way not just to service, but to actually serve your members. Complying with highly specialized rules and regulations. Balancing management among officers, board members and a supervisory committee. The ways Credit Unions differ from other financial institutions are innumerable. Even in the greater realm of business in general, no organization genuinely compares with a credit union. Just the fact that you are more a part of a movement than an industry is a poignant testimony to your uniqueness and the reality that credit unions are specialists. Providing a niche market of credit union members with a perfect fit between their needs and your products and services. Add to this current changes the credit union community is enduring, and a new reality becomes clear: The professionals serving and advising today's credit unions can no longer claim understanding financial institutions at-large is enough. They must know credit unions. Selden Fox Credentials to Match Your Demands

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